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www.agw-werbemittel.de |
Search
Engine Ranking:
If you're not in the Top100 listings, you don't exist. If
you're not in the Top 30, you're probably losing business. |
This
is perhaps the most important part of a web site marketing strategy.
Search
engines are the way most people find a web site. Being well-placed
in the search results can make a tremendous difference in the
number of visitors you get.
How do you think people will search for your web page? The words
you imagine them typing into the search box are your target keywords
If
your site is not in the top 30 listings of the major search engines
and directories for your most important keywords, you are not
going to get the traffic you deserve.
Bulk submission to many search engines does not affect the locations
achieved - you may find your site at the bottom of all.
Search
Engines read text. They cannot read pictures or graphics, they
cannot read Flash and they cannot read database driven pages.
By optimizing your site for both design elements and technical
factors, you have an excellent chance of placing well (within
the first 30 listings). But its not that easy....
Over the years the search engines and directories have gotten
smarter. Search engine optimization has become a very complex,
sophisticated practice that requires constant research, practice,
and reevaluation to be effective.
Search engine placement is the first, most valuable, and most
cost-effective item in web marketing budget.
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